电子商务环境下中间商的价值转变

信息技术的发展给中间商带来极大的挑战 ,使中间商的传统功能不断弱化 ,这主要表现在信息沟通枢纽作用的下降 ,市场价格发现功能的弱化 ,促进交易实施功能的降低以及资金融通作用的下降四个方面。中间商传统功能的弱化并不代表中间商即将消亡 ,通过建立并分析制造商销售方式选择模型可以发现 ,电子商务环境下中间商出现的只是存在价值的转变。     

产业销售起飞研究——以绿色农业产业为例

近年产业销售起飞机理成为产业组织和市场营销的研究热点。目前研究分支有:以产品销售扩散研究发展成的经典的Bass模型,但产品销售起飞本质上是个二分事件,所以扩散流派并没很好倡导和揭示起飞机理;Golder等人不仅提出起飞概念,而且在研究方法上借用生存分析等技术,并取得重大进展。采用"起飞阈值"法对绿色农业产业销售时机进行实证分析,结果表明绿色农业产业在2002年实现产业起飞。     

绿色奥运中绿色营销与绿色物流发展策略的探析

从绿色奥运物质和意识两方面分析发展绿色营销,形成绿色物流管理系统是国际奥委会的政策导向和2008北京绿色奥运的需求。本文分析了绿色奥运的含义及绿色营销与绿色物流的理论基础,并提出发展绿色营销和绿色物流管理的策略。     

The moderating effects of gender and inside versus outside sales role in multifaceted job satisfaction

Two key trends in B2B sales organizations are increased representation by females in sales roles and a shift toward more inside sales positions than has been true in the past. Prior work on multifaceted job satisfaction among salespeople has not fully taken these elements into account. This study furthers the literature by examining the moderating role of gender and inside versus outside sales role on multifaceted job satisfaction. Results provide opportunity for provocative discussion among sales organizational leadership of more customized approaches to improve the satisfaction of the sales force.     

The exit decision in the European venture capital market

This article analyses the exit decision in the European venture capital market, studying when to exit and how it interacts with the exit form. Using a competing risks model we study the impact on the exit decision of the characteristics of venture capital investors, of their investments and of contracting variables. Our results reveals that the hazard functions are non-monotonic for all exit forms and suggest that, in Europe, Initial Public Offering candidates take longer to be selected than trade sales. Moreover our results show that, in Europe, venture capitalists associated with financial institutions have quicker exits (stronger for trade sales), and highlight the importance of contracting variables on the exit decision. An unexpected result is that the presence on the board of directors leads to longer investment durations.     

传统零售药店双渠道销售策略研究——基于消费者问卷调查

传统零售药店近年来保持了扩张趋势,但是面对越来越激烈的线上渠道销售压力,零售药店线上渠道拓展存在严重滞后问题。文章基于207份消费者问卷调查,发现目前购药主流方式是双渠道或者线下实体店。消费者对大型零售药店的满意度普遍正面。消费者对线上购药价值感知和双渠道融合感知会正面影响线上购药意愿,年龄越大,线上购药意愿越低。最后根据实证研究结果,提出对策建议。     

基于现代物流技术的煤炭流通网络优化研究

阐述了我国煤炭运销与煤炭流通的发展现状,回顾了煤炭运销体制改革对煤炭流通网络的形成和演变的影响;探讨了影响煤炭运销网络的主要因素,针对煤炭运销流通网络面临的老问题和新挑战,分析了我国煤炭运销流通网络存在问题的原因,进一步阐述了如何基于现代物流技术优化煤炭流通网络的改革举措。     

浅谈企业经营方式中的增值税纳税筹划

我国建立市场经济体制以来,企业对纳税问题有了进一步的认识,相应地也开始研究纳税筹划问题。本文从企业经营方式中的几种特殊销售行为方面对我国企业增值税税收筹划工作进行分析,以更好的促进企业税务筹划工作的积极性,从而达到减轻税负,提高企业经济效益的目的。     

Strategies for improving cruise product sales using hybrid ‘multiple criteria decision making’ models

As airlines have shifted to decommission policies, selling cruise products has become a growing trend in the travel industry. However, few studies have discussed this issue or proposed strategies to help improve sales for travel agencies. The purpose of this study is to address this problem, using the novel method of hybrid multiple criteria decision making, including decision making trial and evaluation laboratory (DEMATEL), the DEMATEL-based analytic network process and VIKOR (VlseKriterijumska Optimizacija I Kompromisno Resenje), to present optimal improvement models, which are superior in identifying both an influential network and a priority sequence of dimensions/criteria related to selling cruises. The findings provide useful schemes for decision makers according to the priorities of influential weightings from high to low or the sequence of gap values to aspired level from low to high.     

平价时装店身处繁华地段的原因——论ZARA销售部门的区位选择

西班牙跨国服饰公司INDITEX的旗舰品牌ZARA,以其优秀的品质和低廉的价格迅速俘获了很多年轻人的心。然而,售价低廉的ZARA却都将专卖店开在租金高昂的高档商业区和繁华的交通枢纽地段,而且每家店铺的占地面积都非常大。从ZARA服饰的品牌特点来看,其销售部门的区位因素主要有繁华地段交通便利、人口密集、经济发达、对新事物的接受力高以及周围品牌的对比效应显著等。可见,ZARA销售部门的区位选择是符合区位选择理论的。